One plank at a time and one detail at a time, the work of artisans meets the style of fashion-forward interior designers. This is the essence of Bella Cera premium hardwood in every detail, except price. Unlike any other modern manufacturer, Bella Cera prepares its flooring in the old Italian tradition, from uncompromising source wood selection to the final floor finish. They are painstakingly hand crafted by trained hardwood floor artisans, priced affordably enough for those who appreciate fine quality without overpaying for it. While cheaper hardwood floors from discount home improvement stores can seem good enough, over time you are likely to regret the decision.. It simply pays to invest in fine hardwood like this.